Clearbit vs. FullContact
Marketing automation software is an effective way to streamline your marketing efforts and increase your ROI. There are many marketing automation software options available, but two of the most popular are Clearbit and FullContact. Both offer unique features, integrations, and pricing plans. In this blog post, we will compare Clearbit vs. FullContact.
Data Accuracy
Marketing automation software relies heavily on accurate data to segment leads, create targeted campaigns, and personalize messaging. Clearbit has a data accuracy rate of 99%, making it a reliable source of information for marketers. FullContact, on the other hand, has an accuracy rate of 92%, which is still a high number but not as impressive as Clearbit's.
Winner: Clearbit
Pricing
Pricing is an important consideration for businesses of all sizes. Clearbit and FullContact both offer scalable pricing plans that can fit a variety of budgets.
Clearbit's Starter plan costs $499/month and includes access to their API and Salesforce integration, as well as 5,000 API calls per month. Their Premium plan costs $999/month and includes additional integrations, 20,000 API calls per month, and priority support.
FullContact's Basic plan starts at $299/month and includes access to their API and integrations, as well as 25,000 contacts per year. Their Advanced plan costs $499/month and includes 75,000 contacts per year and other additional features.
Winner: Tie
Integrations
Both Clearbit and FullContact offer integrations with a variety of popular CRM and marketing automation tools, including Salesforce, HubSpot, and Marketo. Clearbit, however, offers integrations with a wider range of tools, including Intercom, Slack, and Outreach. FullContact has fewer integration options in comparison.
Winner: Clearbit
Ease of Use
Both Clearbit and FullContact are easy to use, with intuitive dashboards and user-friendly interfaces. That being said, Clearbit offers a more streamlined and simplified dashboard, making it easier for less experienced users to navigate.
Winner: Clearbit
Conclusion
In conclusion, both Clearbit and FullContact are powerful marketing automation software options. Clearbit is the clear winner in terms of data accuracy, integrations, and ease of use. FullContact offers slightly more affordable pricing options and would be a great choice for businesses on a budget, but if accuracy and integrations are a priority, Clearbit is the way to go.
References:
- Clearbit. (n.d.). Pricing. Retrieved January 30, 2022, from https://clearbit.com/pricing
- FullContact. (n.d.). Pricing. Retrieved January 30, 2022, from https://www.fullcontact.com/pricing